8
Oct
Churchillian Advice
Winston Churchill set down five rules for successful speechwriting, which are also perfectly suited to writing advertising, or blogs, or any piece of communications:
- Begin strongly.
- Have one theme.
- Use simple language.
- Leave a picture in the listener’s/reader’s mind.
- End dramatically.
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Tags: five rules, speechwriting, Winston Churchill
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on Thursday, October 8th, 2009 at 7:57 pm and is filed under Communications, Marketing Ideas.
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