23
Oct

Cookie Johnson Jeans and the Power of Oprah

   Posted by: Michael Carney   in Marketing Ideas, endorsement

We’ve just come from Google Trends, in awe of the might of Oprah.

Check out this graph.

Cookie Johnson Jeans came from nowhere to hit the Number 1 Trending search term thanks to Ms Winfrey (CJ Jeans is currently in the #2 slot).

Why? Because on her show today, Oprah said Cookie Johnson Jeans are the best jeans for women with “real booties”.

Forbes Magazine ranked Oprah as the world’s most powerful celebrity in both 2007 and 2008, but prematurely (in our view) handed over the crown to Angelina Jolie in 2009. Forgive us, we respect Ms Jolie mightily, but Oprah has her own daily platform from which to influence her followers.

Little wonder that so many try so hard to get themselves on Oprah’s show (consider this our pitch!)

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This entry was posted on Friday, October 23rd, 2009 at 1:40 am and is filed under Marketing Ideas, endorsement. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One comment

 1 

I love the look of Cookie Johnson jeans… too bad they exceed my “clothes budget” by a long shot

October 25th, 2009 at 5:49 pm