This Saturday’s World Cup Football qualifier between England and the Ukraine will be shown exclusively online in the UK for the first time, according to MediaWeek.

Live TV rights for the fixture, which takes place in Kiev at the weekend (on 10 October) were previously held by Setanta, which exited the UK earlier this year

However international football rights agency Kentaro has been unable to resell the rights to a UK broadcaster.

Instead, the game will now be shown live online at Ukrainevengland.com for £4.99, a fee which will increase during the week to a maximum rate of £11.99 for purchases made on the day of the game.

Kentaro has appointed online sport specialist Perform to market and stream the match online on a pay-per-view basis.

The game will also be shown via the websites of The Sun, The Times, News of the World, Daily Mail, The Daily Telegraph, Daily Express, Daily Star and The Independent.

Virgin Media and Orange will also air the game.

James Richardson will present the live coverage, alongside ex-England manager and Notts County director of Football Sven Goran Eriksson. Commentary will come from David Pleat and Tony Jones.

In addition, Kentaro has also struck a deal to screen the game in key cinemas across the country.

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