Take a good look at all the products and services you currently use. Stationery – computers – couriers – potted plants – accounting services – whatever.

Happy with the product? Satisfied with the service?

Tell the suppliers.

But don’t just tell them on the phone or on email.

Write the most sizzlingly sensational testimonial you’ve ever given. Like this:

= / / =

“Dear Mr Black

“We are absolutely blown away by the service you folks gave us last Saturday. When we needed color copies produced urgently, for a major Widget Marketing presentation, your team came through big-time!

“For a business like ours, which is focussed on delivering top-drawer Widget Marketing Services, quality is essential. And, when it came to the crunch, your organization was up to the challenge.

“Thanks heaps.”

= / / =

Send the letter, unsolicited. And give them permission to use your testimonial in their advertising and  promotional efforts.

Why? Because every time they use your testimonial to endorse their products, they’re also putting your name in front of their customers or prospects.

Of course, you wrote the letter on your letterhead.

And, of course, your letterhead has enough compelling sales sizzle to promote your business on its own, right?

If not, it will. Right?

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Tags: testimonials