Posted by: Michael Carney in social
Advertising Age last week blew the whistle on JetBlue’s senior VP-marketing and commercial, Marty St. George, who tweeted (via his martysg Twitter account): “We’re pitching our advertising AOR [Agency Of Record]. Curious on digital savvy … first test is how many of the agencies will find me on Twitter. #sneaky”
The most interesting part of the exercise was the debate that subsequently flared up in AdAge’s online comments, some pro …
Nice! This is one great way to trim the fat from the first round of bidding. And if they auto-DM him with a “Thanks for following!,” I hope JetBlue runs the other direction. cgenglund | Old Saybrook, CT
… but mostly con:
I’m not sure if this is absurd, egotistical, misguided or all of the above. Active use of an agency’s Twitter is hardly the best demonstration of how to advise a client on the explosion of digital opportunities. Nor would I want to position myself as a potential new client with the branding “sneaky” – what kind of smart, savvy team wants to work for someone like that? ddemerlier | Santa Clarita, CA
By analogy, I wouldn’t find my future wife by asking her to find me on twitter. muzaurieta | NEW YORK, NY
face it: its a hack move pure and simple (with the emphasis on SIMPLE). this is no “savant genius” at play. just an over educated over indulged numbskull playing with his marketing tools. the shareholders should kick this nitwit out of his position. butchand worm | wilmington, DE
The thing about social media is that it’s terribly, terribly public. One false move and it seems like you’re fair game for anyone with an opinion.
From the Wall Street Journal:
Apple Inc. is [reportedly] in discussions with television networks to lower the price of downloaded TV shows when the company begins selling its new iPad tablet computer.
Apple has already been testing a price of 99 cents—half the price of standard-definition TV episodes—for certain shows on its iTunes service and [again, reportedly] wants to finalize a deal to offer that price more broadly along with the iPad, which is expected to go on sale in late March.
All that speculation makes for a great story, probably with at least a grain of truth. And selective leaking might well put more pressure on TV programme producers to do a deal.
But the underlying subtext is even more interesting — and potentially game-changing. When the iPod came out, it (more than any other device) turned music listening from a shared experience to a predominantly single-user moment. Whatever your musical taste, you were no longer obliged to negotiate with other members of your household before firing up the stereo. You could dance to the beat of a different drummer in the privacy of your own earbuds.
Now the iPad threatens to unleash the same single-user phenomenon with television. YouTube already brought us part of the way — the iPad will complete the circuit with quality television available in a one-person device. Content comes in through WiFi or Mobile, and exits through one pair of eyes.
As marketers, are we ready for a new generation of massively-multi-set households?
Tags: iPad, television
