Advertising Age last week blew the whistle on JetBlue’s senior VP-marketing and commercial, Marty St. George, who tweeted (via his martysg Twitter account): “We’re pitching our advertising AOR [Agency Of Record]. Curious on digital savvy … first test is how many of the agencies will find me on Twitter. #sneaky”

The most interesting part of the exercise was the debate that subsequently flared up in AdAge’s online comments, some pro …

Nice! This is one great way to trim the fat from the first round of bidding. And if they auto-DM him with a “Thanks for following!,” I hope JetBlue runs the other direction. cgenglund | Old Saybrook, CT

… but mostly con:

I’m not sure if this is absurd, egotistical, misguided or all of the above. Active use of an agency’s Twitter is hardly the best demonstration of how to advise a client on the explosion of digital opportunities. Nor would I want to position myself as a potential new client with the branding “sneaky” – what kind of smart, savvy team wants to work for someone like that? ddemerlier | Santa Clarita, CA

By analogy, I wouldn’t find my future wife by asking her to find me on twitter. muzaurieta | NEW YORK, NY

face it: its a hack move pure and simple (with the emphasis on SIMPLE). this is no “savant genius” at play. just an over educated over indulged numbskull playing with his marketing tools. the shareholders should kick this nitwit out of his position. butchand worm | wilmington, DE

The thing about social media is that it’s terribly, terribly public. One false move and it seems like you’re fair game for anyone with an opinion.

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