Archive for the ‘Communications’ Category

8
Oct

Churchillian Advice

   Posted by: Michael Carney Tags: , ,

Winston Churchill set down five rules for successful speechwriting, which are also perfectly suited to writing advertising, or blogs, or any piece of communications:

  1. Begin strongly.
  2. Have one theme.
  3. Use simple language.
  4. Leave a picture in the listener’s/reader’s mind.
  5. End dramatically.

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