Michael Carney's "Marketing Rag" » Communications http://www.marketingrag.com Marketing ideas, trends & inspiration from around the world Tue, 06 Dec 2011 21:42:33 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Churchillian Advice http://www.marketingrag.com/2009/10/churchillian-advice/ http://www.marketingrag.com/2009/10/churchillian-advice/#comments Thu, 08 Oct 2009 19:57:51 +0000 Michael Carney http://www.marketingrag.com/?p=172 Winston Churchill set down five rules for successful speechwriting, which are also perfectly suited to writing advertising, or blogs, or any piece of communications:

  1. Begin strongly.
  2. Have one theme.
  3. Use simple language.
  4. Leave a picture in the listener’s/reader’s mind.
  5. End dramatically.

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