Michael Carney's "Marketing Rag" » endorsement http://www.marketingrag.com Marketing ideas, trends & inspiration from around the world Tue, 06 Dec 2011 21:42:33 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Cookie Johnson Jeans and the Power of Oprah http://www.marketingrag.com/2009/10/cookie-johnson-jeans-and-the-power-of-oprah/ http://www.marketingrag.com/2009/10/cookie-johnson-jeans-and-the-power-of-oprah/#comments Fri, 23 Oct 2009 01:40:22 +0000 Michael Carney http://www.marketingrag.com/?p=279 We’ve just come from Google Trends, in awe of the might of Oprah.

Check out this graph.

Cookie Johnson Jeans came from nowhere to hit the Number 1 Trending search term thanks to Ms Winfrey (CJ Jeans is currently in the #2 slot).

Why? Because on her show today, Oprah said Cookie Johnson Jeans are the best jeans for women with “real booties”.

Forbes Magazine ranked Oprah as the world’s most powerful celebrity in both 2007 and 2008, but prematurely (in our view) handed over the crown to Angelina Jolie in 2009. Forgive us, we respect Ms Jolie mightily, but Oprah has her own daily platform from which to influence her followers.

Little wonder that so many try so hard to get themselves on Oprah’s show (consider this our pitch!)

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