So much information, so little time!

We know how difficult it is to sort through the data overload out there. So we’ve created this page to alert you to marketing resources to improve your lot. Some are free, some aren’t. We’ll tell you which is which and, where appropriate, we’ll give you a quick rundown on what they contain.

This is a work in progress, so check back from time to time for the latest updates!

Technical  Advice

1. Where the files are labelled PDF, you can either open them in your browser (if the dear thing supports such an operation) or else “Right Click” your mouse button and “Save As”. [After all these years do we really need to tell you that you'll need a PDF reader program such as Adobe Acrobat to open and read these files?]
2. If the files are labelled “Registration Required”, we’re typically sending you to an external site who want to know who you are before they share the keys to their treasures. We try to send you only to legitimate sites, but things change online so “if you or any of the IMF are killed or captured, the Secretary will disavow any knowledge of your actions”. And don’t blame us, either. No responsibility taken, okay?

FREE RESOURCES

Unleashing The IdeaVirus by Seth Godin (PDF)
This free ebook by the legendary marketing guru is perhaps the most downloaded ever.

FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising (PDF)
The rules regarding paid endorsements have changed. These are the new guidelines. You also might like to read our blog post about this new environment.

63 Killer Marketing Strategies by Dan Kennedy (PDF)
A free ebook by one of our leading marketinging gurus. Grab it!

25 Essentials for Exceptional Email Campaigns from Lyris HQ (Registration Required)
This practical guide aims to show you how to:

• Ensure your email campaigns get to your prospects and customers – every time
• Apply the latest best practices in design, analytics, personalization, testing, and more for greater response to your messages
• Integrate mobile and social media marketing into your email marketing campaigns
• Achieve optimal email marketing results for greater ROI

PAID RESOURCES

Sponsorship Evaluation Checklist
We’ve put together a comprehensive 60-Step Checklist that leads you through the process of evaluating potential sponsors, whether for sports, arts, cause-related, online or community-interest properties. Click here for more details.

Their Most Effective Marketing Advice Ever
The Most Effective Articles Ever – by The World’s Top Marketers: This 574-page ebook, compiled and edited by Michael Carney, features a truly unique marketing resource. 71 of the World’s Top Marketers agreed to share the Most Effective Articles they ever wrote — and, in most cases, to comment on the background behind that effectiveness. Click here to read all about THE MOST EFFECTIVE ARTICLES EVER.

COURSES

Nine Steps To Effective Marketing
A nine-part course based on the collective wisdom of 71 of the World’s Top Marketers.

Marketing On A Shoestring Budget, Tourism Marketing On A Shoestring Budget and Export Marketing On A Shoestring Budget are also available in multi-part course form.

These ebooks and courses are currently available but full details have yet to be posted to this website. Drop us a line at michael@marketingrag.com for more information.

MORE TO COME SOON

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