It doesn’t matter how good your product is.

If you can’t market it effectively, it’s history.

The marketing world is littered with the corpses of potentially great products that couldn’t survive poor marketing. New Coke, anyone? Have you driven an Edsel lately?

Every month more than 20,000 new products are added to Mintel’s Global New Product Database. How many of those did you buy?

When it comes to marketing, we need all the help we can get. No-one can possibly hope to be an expert in all the many facets of marketing in this twenty-first century.

But you can seek advice from the experts. Not just any advice, though – it has to be their most effective advice. The information you simply must know, for your products to survive, prosper and conquer.

That was the challenge we issued to 71 of the World’s Top Marketers. Give us your most effective advice, we asked them – and then, please explain what made that advice so effective.

You’ll find the stunning results in THE MOST EFFECTIVE ARTICLES EVER – BY THE WORLD’S TOP MARKETERS, a 574-page ebook that’s instantly become a must-have marketing resource.

Inside this exciting ebook, you’ll discover:

• 28 Marketing Strategies that will help you re-invent your operation and drive your sales through the roof.
• 8 Awesome Articles filled with advice that will transform your Advertising from “just ads” into Selling Machines
• 4 Fact-Filled Features on Direct Marketing that will show you everything you need to know to run a hugely successful Direct Response campaign.
• 8 Priceless Pieces revealing the Secrets of Publicity, and how to use it to shamelessly showcase your products, for the price of a phone call or a quick email.
• 4 Advisories on the steps you must take to achieve Email Excellence.
• 10 Stories on making your website sizzle, attracting traffic and making a massive impact online.
• 4 Amazing Articles on turning an average Affiliate Program into an outrageously successful sales tool.
• 4 Viewpoints on eBooks – how to create them, how to promote them and how to turn them into extreme earners!

And 1 special bonus, 197-page “article” that will show you how to unleash viral marketing magic!

So exactly what sort of advice awaits you in this massive 574-page ebook? Delve into the pages, and you’ll find:

TIMELESS BUSINESS STRATEGIES

• Burt Dubin tells you how to greatly improve your chances of winning new business.
• Paul Lemberg reveals an attitude that can dramatically increase your productivity.
• Doug Hall shows how you can have a 353% greater chance of success.
• Give potential customers a reason to buy. How? Listen to Nan Yielding.
• This knowledge will empower you in good times or bad, notes Michael Angier.
• Most prospects already know these things, argues Jacques Werth.
• Mitch Axelrod examines the real engine you need to drive you forward.
• This little-used secret, relates John Harricharan, will bring you great benefits.
• Audri Lanford writes about the three most powerful ways to produce outrageously successful results.
• Jan Brogniez and Stacey Hall tell you where to find the perfect customer.
• Jack Trout reinvents marketing with this classic article.
• The late Dale Armin Miller wrote about a technique far more effective than link submissions.
• Why does Mike McGroarty tell you to forget about getting rich?
• Dottie Walters examines the amazing success of millionaires who started with nothing.
• Shawn Wheeland asks “What is your monster?”
• Bob Leduc shows you how to beat your competition without cutting your price.
• Yanik Silver shows how a hidden trigger makes prospects practically line up and beg for your product.
• This strategy will double your sales, reveals Kevin Donlin.
• How to succeed in darn near anything writes Andy Bourland.
• Rick Beneteau, identifies 13 key goals that will change your life.
• Stuart Goldsmith argues that there are literally millions lying around, waiting to be snatched up.
• Brian Jud reveals opportunities that most miss.
• David Garfinkel shares the secrets of when fortunes are made.
• Anthony Stillwell wants to tell you the secret that most people want to keep quiet.
• Klaus Dahl reveals the lie that will ruin you.
• How can you set the right price, asks Dana Blankenhorn.
• Fred Gleeck knows how to make big money where most people lose.
• Stan Rapp sheds new light on a long-term business asset.

IDEAS TO TRANSFORM YOUR ADVERTISING

• What Randy Gage considers to be perhaps the most effective advertising method of all.
• What to do when clients say nice things about you, by Robert Bly.
• Carl Galletti on multiplying the effectiveness of any ad.
• Cute but not effective, says Alexandria K. Brown .
• The strategy that Marc Goldman considers far more effective – and profitable.
• The 25 Steps that Russ Phelps will force you to take, before you write a single word.
• Why a top copywriter refused to believe this raised sales 300%, by Michael Campbell.
• Robert Imbriale on wasting the company’s money.

INVALUABLE DIRECT MARKETING TIPS

• George Duncan spells out, in compelling detail, how to create the ideal direct marketing letter.
• Melvin Powers shares the most effective technique he ever used.
• JF (Jim) Straw on what to do when you don’t have any testimonials.
• Russ Von Hoelscher on the winning sales technique he’s used for nearly 30 years.

PRICELESS PUBLICITY ADVICE

• Paul Hartunian identifies what’s required to bring in the money.
• Shel Horowitz on how you can get the press on your side.
• Joan Stewart identifies the Seven Deadly Sins that will get you blacklisted.
• Mike Van Norden shares the secrets that drove 100,000 visitors to his website in 10 days.
• Marilyn Ross talks about the Seven Habits of Highly Successful Entrepreneurs.
• Dan Janal discusses how to qualify those who just want a free trial.
• Raleigh Pinskey explains the strategies you can use to make yourself hundreds of thousands of dollars a year.
• Joe Sabah reveals how he sold over $357,000 worth of books without leaving home.

STRATEGIES FOR EMAIL SUCCESS

• Markus Allen on the headlines that attracted more but sold less.
• Ken Silver on the one thing you must do to succeed!
• Joe Vitale asks what made his sales letter so hypnotic.
• Twelve common mistakes that could destroy you, identified by Bryan Eisenberg.

TECHNIQUES TO MAKE YOUR WEBSITE SIZZLE

• The marketing strategy, explains Larry Dotson, that multiplies itself.
• Scott Smith explains how to dramatically improve your traffic.
• Why promoting your website can be a waste of time, as noted by Linda Caroll.
• Jason Potash identifies the best way to get massive free exposure.
• Willie Crawford shows us how to Yahoo (and Google, and …).
• Jim Sterne argues that all those wonderful website statistics are useless.
• Jon Keel explores how to drive traffic to your site by Friday.
• Eric Ward reveals unexpected ways to get listed.
• Dr Jeffrey Lant asks: Can You Count To 3?
• David Frieslander shows us why a website is like a bar of soap.

HOW TO RUN EFFECTIVE AFFILIATE PROGRAMS

• What affiliates wished merchants knew, compiled by Shawn Collins.
• Allan Gardyne devoted an entire ezine to this major breakthrough in affiliate marketing.
• Phil Wiley spends a couple of hours exploring halitosis as a mony-making opportunity.
• Neil Shearing just made the easiest money in his life, and wants to tell you how.

THE SECRETS OF eBOOKS

• Bart Baggett shows how he turned a Bookstore Failure into a $144,000 a year success.
• Paulette Ensign reveals how a $3 booklet sold more than 500,000 copies, in three languages, without a penny spent on advertising.
• Eva Almeida shows you how to promote your digital creations.
• Michael Carney reveals how to attract 71 of the World’s Top Marketers.

71 Contributors, 574 pages, hundreds of ideas, thousands of opportunities

PLUS! AS A VERY SPECIAL BONUS

We’re including the most downloaded ebook of all time, UNLEASHING THE IDEAVIRUS by Seth Godin – a FREE 197-page ebook which is Seth’s most effective “article” ever!

In the ebook, Seth makes the point that marketing by interrupting people isn’t cost-effective anymore.

Our special ebook is simply packed with marketing and business wisdom that will revolutionize your business.

“The Most Effective Articles Ever – From The World’s Top Marketers” is available NOW.

Order this eBook TODAY and we’ll include the Bonus Download of “Unleashing The Ideavirus” at no extra charge!

Originally published at $49.95, this ebook is now yours for just $37.97. Click here to buy via PayPal.

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CONTRIBUTORS

(For more biographical details, see the ebook).

Markus Allen
Publisher of “The $10,000 Marketing Tip Of The Day”.

Eva Almeida
eBook specialist, with an entire collection of sites and newsletters devoted to the topic.

Michael Angier
Father, husband, writer, speaker, entrepreneur, coach, student, founder and president of Success Networks International.

Mitch Axelrod
Consulting and speaking since 1978, Mitch has presented more than 3000 seminars, workshops, lectures, keynotes and clinics to one million people from 25 countries.

Bart Baggett
Handwriting expert, author, publisher, poular radio & TV personality, entrepreneur, internet marketing expert, consultant.

Rick Beneteau
Rick is an internationally recorded and released songwriter, entrepreneur, adman and author of internet-wide best-seller “The Ezine Marketing Machine”.

Dana Blankenhorn
Dana has covered the internet non-stop since 1985, and is the author of “Living On The Internet: How to Make Money, Live Right and Fight For the 21st Century”.

Robert Bly
An independent copywriter and consultant with more than 20 years of experience in business-to-business, high-tech, industrial and direct marketing.

Andy Bourland
Andy is co-founder and former publisher and CEO of Clickz, acquired by INT Media Group in September 2000.

Alexandria Brown
Alexandria, the “ezine queen”, is President of AKB & Associates, a marketing communications firm based in both Los Angeles and New York.

Michael Campbell
Michael is a search engine optimization specialist, top internet marketing consultant and author of “Nothing But ‘Net”, a step by step training system to online success.

Linda Caroll
Linda has 20 years experience in graphic design, copywriting, marketing and business administration.

Shawn Collins
Shawn is the Director of Affiliate Marketing for ClubMom, and co-author of “Successful Affiliate Marketing for Affiliates”.

Willie Crawford
Willie is a marketing consultant, promotion specialist and popular writer.

Klaus Dahl
Klaus is a Christian who has been engaged in online and offline sales and marketing for many years, integrating his personal beliefs with his business practices.

Kevin Donlin
Kevin has been marketing online since before there was a web. He first sold an ebook on Usenet in 1994.

Larry Dotson
Larry is the author of five ebooks and a fee-based membership web site. Larry first got online and began writing back in December 1995.

Burt Dubin
Burt, president of the Personal Achievement Institute, works with people who want to be speakers, and speakers who want to be masters.

George Duncan
George is an award-winning direct mail writer and consultant who is frequently numbered among the top direct mail copywriters in the country.

Bryan Eisenberg
One of the principals and CIO of Future Now Inc., Bryan is an expert at bridging the gap between technology and the real world.

Paulette Ensign
Paulette has never taken a business course in her life. She taught string instruments in public schools before being caught up in information booklets.

David Frieslander
David is a lecturer, consultant and business entrepreneur based in the United Kingdom.

Randy Gage
For more than 15 years, Randy has been helping people transform self-limiting beliefs into self-fulfilling breakthroughs to achieve their dreams.

Carl Galletti
Carl is one of the top direct-response copywriters and marketing experts in the world.

Allan Gardyne
Australian-based, Allan has turned an internet hobby into a thriving business, writing about, promoting and operating affiliate programs.

David Garfinkel
David helps companies with high-end business-to-business products increase sales and make bigger profits.

Fred Gleeck
Fred has operated his own marketing consultancy business, Fred Gleeck Productions, since 1984, and is the author of 8 books, He has also produced over 100 audio and video training programs.

Seth Godin
Seth is a best-selling author, entrepreneur and agent of change, the “Prime Minister of Permission Marketing”.

Marc Goldman
Marc started his online business with his wife Terry 6 years ago, selling information products, initially through the mail.

Stuart Goldsmith
Stuart is often called the best copywriter in the UK, and the legendary copywriter Gary Halbert recently described him as “the second best copywriter on the planet”.

Doug Hall
Doug is the Founder and CEO of the world-famous Eureka! Ranch in Cincinnati, Ohio. He helps clients to identify big ideas that can help them make more money.

Stacey Hall & Jan Brogniez
Stacey and Jan are VP-Sales & Marketing and CEO respectively of PerfectCustomers Unlimited, whose mission is to transform businesses into powerful magnets for attracting only perfect customers.

John Harricharan
Outstanding businessman, lecturer and award-winning best-selling author, John is a unique blend of East and West.

Paul Hartunian
Paul is a wiz at showing people how to get mountains of free publicity for their online and offline businesses.

Shel Horowitz
For over 20 years, Shel has helped businesses, nonprofits and community groups to get their message out to the public with little or no expenditure.

Robert Imbriale
Robert is an Internet Marketing Expert who has helped sell over $100 million in products and services over the internet.

Dan Janal
Daniel is Founder and CEO of PR Leads, the fastest, easiest and most economical way for experts to get publicity in the U.S.

Brian Jud
Brian is an author, book marketing consultant, seminar leader and television host.

Jon Keel
Jon has developed a local and national reputation as a performance-based online marketing expert, having been actively involved in this arena since 1997.

Audri Lanford
Audri and her husband Jim have created three very different businesses, including one of the fastest-growing private companies in the U.S.

Dr Jeffrey Lant
Dr Lant is co-founder of Worldprofit and the author of some of the best-known and most practical business-building books ever written.

Bob Leduc
Bob was one of the top sales producers for a major insurance company over 25 years, during which time he learnt how to generate leads from highly interested prospects for a very low cost.

Paul Lemberg
Paul, author of “Faster than the Speed of Change”, works with companies to help them grow faster and more profitably than they ever considered possible.

Mike McGroarty
Mike has been successfully making money on the internet since 1999. Starting with a simple gardening site, he has built an internet business that pulls in tens of thousands of dollars.

Dale Armin Miller
Dale, who sadly passed away in early February 2002, was engaged in sales and marketing for nearly 40 years – everything from door-to-door greeting card salesman to Chief Executive Officer.

Russ Phelps
Russ is a master copywriter and marketing consultant.

Raleigh Pinskey
Raleigh is the queen of “No cost – low cost” ways to “Maximize Your Biz-Ability With Viz-Ability”.

Jason Potash
Jason is an avid direct mail marketers who has successfully made the transition to marketing online.

Melvin Powers
Melvin publishes books. Not just any kind of books, but special interest books. Books about bridge, chess, pets, sports and hobbies – and, especially, self-help and inspirational books.

Stan Rapp
Stan is Chairman of McCann Relationship Marketing and author of “Max-e-Marketing in the Net Future” and five other significant marketing books.

Marilyn Ross
Marilyn, called a “trend-tracker” by Entrepreneur magazine, has written or co-authored twelve books.

Joe Sabah
Joe is a nationally recognized speaker, trainer, consultant, author and publisher.

Neil Shearing
UK-based, Neil has been writing and selling informational books and software online since 1996.

Ken Silver
Former owner of two community newspapers for a dozen years, New Zealand-based Ken can now, online, handle the work that used to take 15 staff, offline.

Yanik Silver
Yanik is recognized as the leading expert on creating automatic, money-making web sites … and he’s only been online full-time since February 2000.

Scott Smith
Scott’s experience covers more than 200 campaigns in four dozen industries, with businesses ranging in size from one-person shops to multinational corporations.

Jim Sterne
Since 1994, Jim has devoted all his attention to the internet as a marketing medium. He is a consultant to some of the world’s largest companies and most innovative start-ups.

Joan Stewart
Joan, a former newspaper editor, is a media relations consultant who works with companies, non-profits and government agencies.

Anthony Stillwell
Anthony is known as the “Free Advertising Guy” because of a simple step-by-step system that he uses to get thousands of website visitors every month.

JF (Jim) Straw
Over the past 30 years, JF Straw has written well over 300 books, booklets, manuals, reports, courses and articles about doing business – all based on his own, personal hands-on experience.

Jack Trout
Jack is President of Trout & Partners, one of the most prestigious marketing firms, with headquarters in Connecticut and offices in 13 countries. He co-authored the industry classic “Positioning: The Battle For Your Mind”.

Mike van Norden
Mike is a specialist in free advertising, publicity and promotion.

Joe Vitale
Joe, the author of too many books to list here, is the world’s first Hypnotic Marketer.

Russ Von Hoelscher
For nearly 30 years, Russ has been a leader in the arena of direct response marketing, including the promotion and sales of money-making information.

Dottie Walters
Dottie is an international professional speaker, author, consultant to speakers and to Speakers Bureau owners, and Publisher/Editor of “Sharing Ideas” magazine.

Eric Ward
Eric, president of NetPost and URLwire, founded the web’s first service for announcing and linking websites back in 1994, and still offers those services today.

Jacques Werth
Jacques is the president of High Probability Selling, the sales training and sales consulting organization founded in 1989.

Shawn Wheeland
Shawn joined Network Marketing as a pioneer in 1994, and trained his organization so well that he quickly established a six-figure-a-year income with a very small organization.

Phil Wiley
Writing from a mountaintop home in a remote part of Australia, Phil is living proof you can live anywhere and make a very good income on the web.

Nan Yielding
Nan runs her own writing business, conducts workshops on marketing communications, consults on marketing and writes ebooks.

Originally published at $49.95, this ebook is now yours for just $37.97. Click here to buy via PayPal.

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