You’ve probably come across those folks online offering Million Dollar Bills, as a giveaway gimmick.

This ain’t about that.

This is about providing personalized Billion Dollar Bills.

If you have a bit of artistic skill – or can pay someone else who does – then you start by creating a facsimile Billion Dollar bill. For our US viewers, that’s $1,000,000,000. Our British viewers would expect a bill with 12 zeroes – $1,000,000,000,000. Your mileage may vary.

Of course, you include your URL, probably where it says “THE UNITED STATES OF AMERICA”.

That space in the centre where you might expect to see a former President? Leave it blank, but keep the border.

Then, as an incentive/reward for those who give you $X amount of business, offer to give them some change – a billion dollars worth.

Ask them to supply a photo, scanned to the right size, and then – using your artistic skills and a liberal dose of PhotoShop – integrate Billion Dollar Bill and their Photo.

Hey presto – instant collectible – at least for them. Send it to them electronically, they can print it out, email it, share it with their friends. Everyone will ask “where did you get that?” Result: motivated traffic.

Yes, you could do it without the personalizing – but then, who’d share it with their friends?

Tags: a billion dollars, incentive